Recently, I was at the mall and decided to purchase something for my wife, that she had mentioned seeing in a catalog. I went to the Victoria Secret store and after having a nice young lady help me, made my purchase. Upon checking out the lady put my purchase into a very nice bag for me to carry it thru the mall to my car. This bag had one purpose when it was created. To tell every person who saw it, where you shopped and what you were buying. This is a great marketing piece to really drive the message as it is carried thru the mall. All of this is true if you are FEMALE. But as a 40 year old male, I was not planning to tell my friends, everyone I saw or want them all to see by the bag what I had purchased. No matter how comfortable I am in being an adult, I was still not wanting to share with the world that I shopped at Victoria Secret.
From the male perspective, lets figure out how to get me to tell others where I purchased my wife's gift at in the mall. What would raise my comfort level, enough for me to share that information or possible shop there again.
What if I was able to take my purchases out in a simple plain bag? What if when checking out y purchases, the sales person put my items on the lower counter as she bagged them. What if we found a different conversation other than the comfort level of other customers when they wear thong panties? How about not chatting with the high school friends as they enter the store, while you hand me different panties to feel?
OK, enough it really comes down to a simple bag...sometimes! Customer comfort level : 3
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