Factory Card Outlet

Why does shopping now a days, involve sharing your personal information? I understand that the purpose of information gathering, is to help the business with customer profiling. Once all data is gathered, companies spend millions of dollars chasing the profile that fits where they feel they will get the most return.
What most companies don't understand is the value of the customer experience. Most companies have forgotten the basics of selling. Its not the price, its the experience.

Shopping at Factory Card Outlet for a simple .49 cent card required me to give my home phone number. WHY? In today's world of no-call lists and way to many calls taking me away from my personal/family time, why would a business want my personal phone number? This put me on guard the minute I stepped up to the register. Me saying no thanks, got me a frown from the clerk and a few stares from the other customers. I watch as most people freely give out their number, without even thinking we give away our private number??

Customer Experience Rating: 4